Facebook is what you get when you don’t have any ethical quandaries about building a platform where engagement is powered by addiction, proprietary algorithms and rules decide what you should and shouldn’t read, and advertising is allowed to target users to a disturbing degree.
The new generation of social platforms have become gatekeepers that dictate exactly what we can learn about, and how. Most importantly, they have decided to make money by letting third parties have influence over what we learn. It has become painfully clear that this is in opposition to democracy itself.